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Millions of Americans Sacrifice to Relieve Back Pain According to Survey Commissioned by BackJoy | Reuters

Millions

of Americans Sacrifice to Relieve Back Pain According to Survey

Commissioned by BackJoy

Widespread back pain associated with lower confidence to less sex



Eighty percent of Americans will experience back pain in their lifetime1,

and millions are unable to find long-term relief. According to a recent

survey commissioned by BackJoy,

a company that makes posture-improving products, only 23 percent of

Americans realize that simply correcting posture often has a positive

effect on back pain. For National

Correct Posture Month, BackJoy presents a look at what Americans are

saying about their back pain, posture, and exactly how far they would go

- and have gone - to find relief.

Survey results include:

Goodbye, Youth.

Think you feel old? Sixty-four

percent of Americans say their back pain makes them feel older than they

are, by an average of 21 years.

Posture Perception. The majority of Americans are quick to

associate good posture with a host of positive attributes - more than

eight in ten perceive someone with good posture as being happy, strong

and optimistic. What's more, nearly

half (49%) of Americans find bad posture/slouching unattractive - fewer

people would be turned off by someone bringing up an ex (34%) or not

having a job (33%).

Adding Insult to Injury. People who suffer from back pain are

more likely to feel stressed, self-conscious, unsatisfied, unattractive

and even sad. In comparison, those without back pain are more likely to

feel relaxed, attractive, confident, satisfied and happy.

The Ultimate Sacrifice. More than three-quarters of Americans

would make sacrifices if it meant they could avoid back pain. Nearly

half (48%) of these people would give up social media while 30 percent

would doom themselves to a flip phone for all eternity.



I'm in the Mood for Love - or Not. Nearly half (45%) of people

who experience back pain at least once a week have found the silver

lining in their pain, using it to their advantage. Fifty-six percent of

these sufferers have gotten out of chores, 21 percent have used their

pain as an excuse to snag a seat in a crowded place and 25 percent have

used it to get out of having sex with their partner when they're not "in

the mood". It seems back pain is the new headache in the bedroom!

Fear of Missing Out. Conversely, more than three-quarters of back

pain sufferers have curtailed activities due to back pain. Forty percent

have skipped exercise, and 37 percent of women have resorted to leaving

their high heels in the closet. More than one in ten (12%) admit they've

cut back on sex, while one in four parents have limited holding or

playing with their children because of their back pain.

"These findings reiterated the problematic issues related to back pain.

Today's sedentary lifestyle contributes to unnecessary pain and

discomfort, and increased smartphone use is making the problems worse

despite the health risks. Yet, finding relief can be as simple as

addressing your posture. Incorporating posture support, such as the

BackJoy SitSmart Posture Plus seat, can go a long way in helping manage

and prevent back pain," says chiropractor and author of Stand

Taller Live Longer: An Anti-Aging Strategy, Steven Weiniger, D.C.

About BackJoy

BackJoy's mission is to change the way the world sits, stands and

sleeps. Leveraging what experts across the globe have known for

years--that better posture prevents back pain--the company creates and

distributes innovative patented posture-improving products to relieve

back pain. Inspired by the self-care movement--the most powerful form of

healthcare--BackJoy's easy-to-use products and personal wellness

initiatives help users naturally sit, stand and sleep better to produce

positive, life-changing results. Change your posture, change your life!

About the Survey



The survey was conducted by Kelton, an insights firm, between February

25 and March 4, 2015 among 1,068 nationally representative Americans

ages 18 and older with a 3 percent margin of error, using an email

invitation and online survey. Quotas are set to ensure reliable and

accurate representation of the U.S. population.

1 National

Centers for Health Statistics, Chartbook on Trends in the Health of

Americans 2006



Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150505005285/en/

Pollock Communications

Korinne Leonardis, 212-941-1414

kleonardis@pollock-pr.com



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